2. Recommended

"The Attention Merchants. The epic scramble to get inside our heads and to harvest our attention" by Tim Wu

https://www.youtube.com/watch?v=tmR7tzrA28k

"Seeing What's Next" by Clayton M. Christensen

This is a well researched, provocative read on changing trends in various industries to help individuals and firms better manage change.                                                                                                                                                                               

https://www.youtube.com/watch?v=qDrMAzCHFUU